BUTTERMOUNTAIN.
This packaging shows the idealised habitat for a domesticated cow; High mountains, fresh air, green meadows and a bright shining sun.
That wouldn’t only appeal to cows, but sadly the reality seems to be completely different. This packaging tells the story of a reality that should exist.
It is a homage to the roots of stockbreeding. An aspect, which is now lost in the shelves of our supermarkets. The consumers should learn to be more critical with their groceries and their origin. That’s the quintessence of the packaging.
The product is presented on a pedestal, in order to properly honour it and to indicate the consumer that he/she should do the same.
A joint project by Benjamin Hein & Dan Bossin
